At this point I want to summarize the steps involved in this video production campaign to promote a fictional product or service.
Traditional methods would include creating a blog or Web site, optimizing for on-page factors and promoting off-page, using link building with keywords, tags, and bookmarking. The goal is getting to the top of Google results for your product name or phrase keyword. Continue reading “Video Production Campaign” »
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Video production for online promotion is highly effective. Just look around or search online for video and you will be surprised how many are found, but very few are used properly to promote products or services.
So how do you create, edit and produce your video, get it hosted and listed in the search engines, and have people find it? Continue reading “Video Production” »
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If you viewed the previous Video Editing and Production Tips you may have noticed that the opening graphics and closing credits are obviously crisper and in higher resolution than previous years of fuzzy YouTube videos. The other obvious feature is that the included video, although good resolution, reveals how important a good quality camera has become. Now a HD camera is a must. It should be capable of and set to record at a minimum 1280 x 720. Also note that good camera work, or lack of, becomes more obvious, but that’s another report.
So you should have good raw video footage, edited it and added your graphics, transitions, and audio tracks. And as covered previously, you have rendered the output to a MP4 file with H264 compression at a minimum 2 Megabits per second bitrate, and 1280 by 720 pixels for a wide screen 16 to 9 aspect ratio, and at a frame rate of 30 frames per second.
Now you are ready to publish your video to YouTube.
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There’s always some in the crowd who ask the ‘what-if’ questions. Can I use your product for this application, or in that environment? Maybe it can do your dream scheme, or perhaps it can be used for alchemy, or to reform congress.
They think that if you say your product can do so many ordinary things so effectively, then why not try to do fantastic things even more extraordinarily?
Watch this video to stimulate your creative mind into thinking outside the box. You creative types know who you are!
This is the fifth in a series of short video productions that demonstrate simple editing methods to create promotional videos for your product marketing online.
Continue reading “Video Production of Creative Use” »
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