Video Editing Production

YouTube announced on their blog that video uploads have reached 35 hours per minute.

That’s amounts to over 50,000 hours of video content per day, or more than 25 full-length theater movies per day.

Where is all this content coming from?

YouTube credits the increased time limit going from 10 minutes to 15 minutes and the larger file size limit of 2GB per standard upload, plus easier uploading from mobile phones and integrating with their API for easier authoring.

Who is watching all this content?

YouTube doesn’t mention this aspect but it’s likely that the continued and dramatic climb in video hours per day would not occur unless people think it is worth their time creating and uploading video. But is it for fun or profit?

Image: youtube-global.blogspot.com/2010/11/great-scott-over-35-hours-of-video.html

Are you creating longer videos, higher (HD) quality, and uploading more frequently?

What features should be included in a video production promotion?

If you are the curious and scholastic type of personality, you will be asking this question. You want to know the “what” of everything. In other words, “what” is a question that is answered by a list of features.

In this third episode in a series of promotional video productions we look at a product’s features that describe the details and design parameters. Continue reading “Video Production of Features” »

At this point I want to summarize the steps involved in this video production campaign to promote a fictional product or service.

Traditional methods would include creating a blog or Web site, optimizing for on-page factors and promoting off-page, using link building with keywords, tags, and bookmarking. The goal is getting to the top of Google results for your product name or phrase keyword. Continue reading “Video Production Campaign” »

Video productions can consist of many different approaches to content. Here is an example that is a video as an end result but uses only static images edited in a slide show format with titles and credits text overlay.

We’ll use this scenario to look at ways to use simple and free material without even a web cam or camcorder to create, edit, and produce a promotional video.

Watch this video and see how video production can be approached with the most basic equipment. Continue reading “Free Video Production Challenge” »

YouTube is but one example of a web site that people upload and share their videos publicly. YouTube is the biggest video hosting and sharing site and attracts the most viewers: I placed Video Production Guide videos there as to test for audience numbers, and also to experiment with its HD settings.

But YouTube is not the only public video hosting site. If you want to appear in front of even more viewers there are other possibilities where you can reach more potential customers. These viewers can then be enticed to your web site and perhaps purchase your product, a service, or a subscription. Just like many of the social blog web sites, there are many more video sites that also have certain viewer traits and social aspects.

The following sites are some examples where you can upload your video in the same manner as YouTube, after first registering or creating an account at each web site. Continue reading “Video Sharing Web Sites” »

Once you uploaded your HD video to YouTube it becomes available for viewing. If you have titled and tagged your video with popularly searched keywords then it may be found by people searching directly on YouTube’s site, or on Google search.

Depending on how many other people have videos and websites with your topic you may be listed in search results where no one will see it. Not many people search beyond the second page of search engine results. About 42% of searchers click on position one, and fewer than 5% look at the second page of results.

In order to have people find your video you need to get to page one, and the commonly believed way to do that is to get “votes” for your content. These votes of popularity are links from other web sites. This can take some time to happen naturally but there are some tips to help get you started up the list.
Continue reading “Video Promotion” »

Response to video production and editing has been enthusiastic. It is easy to see why such a complex yet easy strategy has created so much buzz.

While interest in simplicity is strong, there are few additional items to follow-up that lead to solutions that are meaningful, helpful, or easy to implement.

Sure there are some experts out there but they keep their tips closely guarded, maybe feeding out a little here and there, but leaving the big picture blurry, and with a lot a gaps that are hard to overcome.
Continue reading “Video Production and Editing Basics” »

Here we continue our discussion on creating a 5-part video series for a simple video production campaign.

Last time I mentioned using Microsoft MovieMaker to import images and render to a video. The biggest issue with MovieMaker is choosing the output options for file format and resolution quality. Microsoft likes its proprietary WMV format for Media Player, and most video hosting sites accept it for uploading, but the compression locally and conversion at the host site can result in poor quality. Opinion is that WMV files are good for high motion and makes for smaller-sized files. But the program does not offer rendering to MPEG4 or flash format, which can be played on all computers and at a high quality. Continue reading “Video Editing and Production Tips” »

An easier and quicker way to spread your video around to several sites is by submitting it to a video aggregator. What this means is that you upload your video once and it is distributed by them without your having to do more than check off the destination sites. This is what I did with Video Production Guide videos.

TubeMogul is an example of this service. Once you create an account at TubeMogul, and a username and password for each site that you want it distributed to, you can upload your video once and it gets sent to all the video sharing web sites you have selected. Another useful feature at TubeMogul is that you can track the views over time at each submitted site. This can tell you valuable information about your audience and reach.

These are the web sites supported by TubeMogul distribution service:
Continue reading “Video Aggregators” »

If you viewed the previous Video Editing and Production Tips you may have noticed that the opening graphics and closing credits are obviously crisper and in higher resolution than previous years of fuzzy YouTube videos. The other obvious feature is that the included video, although good resolution, reveals how important a good quality camera has become. Now a HD camera is a must. It should be capable of and set to record at a minimum 1280 x 720. Also note that good camera work, or lack of, becomes more obvious, but that’s another report.

So you should have good raw video footage, edited it and added your graphics, transitions, and audio tracks. And as covered previously, you have rendered the output to a MP4 file with H264 compression at a minimum 2 Megabits per second bitrate, and 1280 by 720 pixels for a wide screen 16 to 9 aspect ratio, and at a frame rate of 30 frames per second.

Now you are ready to publish your video to YouTube.

Continue reading “Upload HD Video To YouTube” »