Video Editing Production

You may be wondering what video production can do for you. If you are a sales type personality then you know that you are always looking for benefits. In this second in a series of promotional videos we look at a presentation of a products benefits to a prospective customer.

“Why would I buy this?” Continue reading “Video Production Sales Benefits” »

YouTube is but one example of a web site that people upload and share their videos publicly. YouTube is the biggest video hosting and sharing site and attracts the most viewers: I placed Video Production Guide videos there as to test for audience numbers, and also to experiment with its HD settings.

But YouTube is not the only public video hosting site. If you want to appear in front of even more viewers there are other possibilities where you can reach more potential customers. These viewers can then be enticed to your web site and perhaps purchase your product, a service, or a subscription. Just like many of the social blog web sites, there are many more video sites that also have certain viewer traits and social aspects.

The following sites are some examples where you can upload your video in the same manner as YouTube, after first registering or creating an account at each web site. Continue reading “Video Sharing Web Sites” »

I edited some Video Production Guide clips together and uploaded the video to TubeMogul in order to compare the quality of the results at different host sites.

In this test case I used Sony Vegas Pro 8 as the editor software. The reason I used this over MS MovieMaker was that I wanted to create an MP4 video file, which MovieMaker cannot do directly and which would require a separate conversion. This is no big deal but it does take time.

I took slides created in MS PowerPoint that were saved as TIF files and imported them into Vegas. Before doing the import step, I decided on 3 seconds as the viewing duration and set that in the editor options. The duration can be modified in the timeline but each slide has to be touched.

At a few points I added a transition cross fade, and a fade out at the end. I also placed an overlay text watermark at various periods.

Then I added an audio track of music, with a fade down at the end. The end result is a video of about 2 minutes 30 seconds.

Here is an image of the editor timeline. Continue reading “Video Production Guide Hosts Test” »

An easier and quicker way to spread your video around to several sites is by submitting it to a video aggregator. What this means is that you upload your video once and it is distributed by them without your having to do more than check off the destination sites. This is what I did with Video Production Guide videos.

TubeMogul is an example of this service. Once you create an account at TubeMogul, and a username and password for each site that you want it distributed to, you can upload your video once and it gets sent to all the video sharing web sites you have selected. Another useful feature at TubeMogul is that you can track the views over time at each submitted site. This can tell you valuable information about your audience and reach.

These are the web sites supported by TubeMogul distribution service:
Continue reading “Video Aggregators” »

After looking for video production and editing tips for awhile now I came to the conclusion that there was not a lot of good information available. I knew where to look but soon found out everyone else was saying similar things that just didn’t help me get far.

The techniques and strategies I found were often too simple, missing important steps, or just plain wrong froma marketing point of view. Continue reading “Video Production and Editing Techniques” »

Here we continue our discussion on creating a 5-part video series for a simple video production campaign.

Last time I mentioned using Microsoft MovieMaker to import images and render to a video. The biggest issue with MovieMaker is choosing the output options for file format and resolution quality. Microsoft likes its proprietary WMV format for Media Player, and most video hosting sites accept it for uploading, but the compression locally and conversion at the host site can result in poor quality. Opinion is that WMV files are good for high motion and makes for smaller-sized files. But the program does not offer rendering to MPEG4 or flash format, which can be played on all computers and at a high quality. Continue reading “Video Editing and Production Tips” »

At this point I want to summarize the steps involved in this video production campaign to promote a fictional product or service.

Traditional methods would include creating a blog or Web site, optimizing for on-page factors and promoting off-page, using link building with keywords, tags, and bookmarking. The goal is getting to the top of Google results for your product name or phrase keyword. Continue reading “Video Production Campaign” »

Once you uploaded your HD video to YouTube it becomes available for viewing. If you have titled and tagged your video with popularly searched keywords then it may be found by people searching directly on YouTube’s site, or on Google search.

Depending on how many other people have videos and websites with your topic you may be listed in search results where no one will see it. Not many people search beyond the second page of search engine results. About 42% of searchers click on position one, and fewer than 5% look at the second page of results.

In order to have people find your video you need to get to page one, and the commonly believed way to do that is to get “votes” for your content. These votes of popularity are links from other web sites. This can take some time to happen naturally but there are some tips to help get you started up the list.
Continue reading “Video Promotion” »

Response to video production and editing has been enthusiastic. It is easy to see why such a complex yet easy strategy has created so much buzz.

While interest in simplicity is strong, there are few additional items to follow-up that lead to solutions that are meaningful, helpful, or easy to implement.

Sure there are some experts out there but they keep their tips closely guarded, maybe feeding out a little here and there, but leaving the big picture blurry, and with a lot a gaps that are hard to overcome.
Continue reading “Video Production and Editing Basics” »

How do you use a video production to present a products function? This is a presentation of “How do they work?” Use function to cover straight forward facts and specifications of features that provide a specific role. This is the step of how a feature becomes a benefit.

In this fourth episode in a series of promotional video productions we look at the functions of a products design, why they are included, and what do they accomplish.

If you want to understand the process behind a product, then watch this video to learn how to do the installation steps for a fictional product. Continue reading “Video Production of Process” »