You may be wondering what video production can do for you. If you are a sales type personality then you know that you are always looking for benefits. In this second in a series of promotional videos we look at a presentation of a products benefits to a prospective customer.
“Why would I buy this?” “What will this do for me?” “What pain will it relieve?”
YouTube is but one example of a web site that people upload and share their videos publicly. YouTube is the biggest video hosting and sharing site and attracts the most viewers: I placed Video Production Guide videos there as to test for audience numbers, and also to experiment with its HD settings.
But YouTube is not the only public video hosting site. If you want to appear in front of even more viewers there are other possibilities where you can reach more potential customers. These viewers can then be enticed to your web site and perhaps purchase your product, a service, or a subscription. Just like many of the social blog web sites, there are many more video sites that also have certain viewer traits and social aspects.
The following sites are some examples where you can upload your video in the same manner as YouTube, after first registering or creating an account at each web site.
YouTube announced on their blog that video uploads have reached 35 hours per minute.
That’s amounts to over 50,000 hours of video content per day, or more than 25 full-length theater movies per day.
Where is all this content coming from?
YouTube credits the increased time limit going from 10 minutes to 15 minutes and the larger file size limit of 2GB per standard upload, plus easier uploading from mobile phones and integrating with their API for easier authoring.
Who is watching all this content?
Continue reading “YouTube Video Uploads Increase Dramatically” »
An easier and quicker way to spread your video around to several sites is by submitting it to a video aggregator. What this means is that you upload your video once and it is distributed by them without your having to do more than check off the destination sites. This is what I did with Video Production Guide videos.
TubeMogul is an example of this service. Once you create an account at TubeMogul, and a username and password for each site that you want it distributed to, you can upload your video once and it gets sent to all the video sharing web sites you have selected. Another useful feature at TubeMogul is that you can track the views over time at each submitted site. This can tell you valuable information about your audience and reach.
These are the web sites supported by TubeMogul distribution service:
What features should be included in a video production promotion?
If you are the curious and scholastic type of personality, you will be asking this question. You want to know the “what” of everything. In other words, “what” is a question that is answered by a list of features.
In this third episode in a series of promotional video productions we look at a product’s features that describe the details and design parameters.
If you use Google Webmaster Tools you will come across Sitemaps as part of the site configuration recommendations. A site map lists all your urls and helps get your contents indexed by the Google search bot. A url site map is easily generated for a WordPress blog by using a plugin, which will also keep it up to date as new content is added. They can also be typed up manually in the xml format.
A site map that is less used is a video site map. If your web site has video content, either self-hosted or linked to external hosts, you can add a video site map so that Google and other search bots can find it.
When a search bot crawls a website it generally ignores embedded video. By using a video site map the search bot is notified of what video content needs to be indexed. Video content is easier to promote and rank when search engines are told where the content is located and what relevance it has to your subject matter. You can control some aspects of how the video content is catalogued by using xml formatted statements in a video sitemap file.
Video and photos are driving more traffic and user engagement to brand websites via social media and mobile use.
Continue reading “Video Marketing Boosts Mobile and Social Traffic” »
In this article I will explain how I add YouTube video to a WordPress post or page.
YouTube changed the way videos can be embedded into web pages. The old way used Flash player, which is still available, but the new way is with the YouTube video link inside an HTML5 iFrame.
The old player worked well enough on PCs, Android, and Mac until Apple rejected Adobe Flash and went with HTML5 standards for iPad, iPhone, and iTouch to play video. Now those Apple devices can not view Flash videos (or animations). YouTube offers a non-Flash player for those type of devices. HTML5 allows embedded players to show video but it is an emerging standard and not everyone handled it the same way. Some problems became apparent.
The new YouTube code comes with many parameters that modify the way the video is presented on the page and how it plays when activated. Some of the parameters are the same as the old method. But the way to implement them has changed enough that it is not obvious what is needed to achieve the desired outcome.
Adding video to WordPress has been a fickle process over the various versions. Even now with v3.1.3 I have found that when using the post editor in Visual mode adding video using the toolbar icon can be unpredictable. Sometimes the embed code sticks and sometimes it disappears. Using only the HTML editor seems to be more likely to save the code, and I recommend that you don’t switch between Visual and HTML panes or the embed code will likely not work or be lost.
As an example I will pick a combination of embed parameters that I wanted and worked for me. Your preferences may be different. If you want to see all the parameters available you can find them here.
From the YouTube web page of the video that you want to embed:
Continue reading “Embedding YouTube Player In WordPress HTML5 iframe” »
After looking for video production and editing tips for awhile, I came to the conclusion that there was not a lot of good information available. I searched around but soon found out everyone else was saying similar things that just didn’t help me get far.
The techniques and strategies I found were often too simple, missing important steps, or just plain wrong from a marketing point of view.
Continue reading “Video Production and Editing Techniques” »
Google Video crashed stopped accepting video uploads in May 2009. Recently an email went out to Google Video account holders that their uploads will be burned removed May 13, 2011.
Dear Google Video User,
Later this month, hosted video content on Google Video will no longer be available for playback. Google Video stopped taking uploads in May 2009 and now we’re removing the remaining hosted content. We’ve always maintained that the strength of Google Video is its ability to let people search videos from across the web, regardless of where those videos are hosted. And this move will enable us to focus on developing these technologies further to the benefit of searchers worldwide.
On April 29, 2011, videos that have been uploaded to Google Video will no longer be available for playback. We’ve added a Download button to the video status page, so you can download any video content you want to save. If you don’t want to download your content, you don’t need to do anything. (The Download feature will be disabled after May 13, 2011.)
We encourage you to move to your content to YouTube if you haven’t done so already. YouTube offers many video hosting options including the ability to share your videos privately or in an unlisted manner. To learn more go here.