Installing Revive Adserver

Here are the steps I used for a Revive Adserver 3.0.0 installation. They are basically the same as for OpenX Source. I used cPanel as provided by Hostgator hosting.

The easiest installation procedure is to install Revive Adserver in a domain subdirectory, which is what is described below. However a preferable location is a subdirectory of a subdomain. e.g. subdomain.domainname.com/r

Download Revive Adserver:

Download the latest version zip file from www.revive-adserver.com.

Upload to public_html folder and extract, (or extract on your computer and FTP upload all files).

Select public_html to save to the public root of the domain, or if using shared hosting select the add-on domain name, upload, browse to and select revive-adserver zip file on your computer.

In server’s “File Manager”, select the zip file and Extract. The zip file will create a folder named revive-adserver-version containing all the folders and files. (If using FTP then extract the zip file on your computer first then upload the folder to the server).
To use a domain sub folder, rename “revive-adserver-version” to something shorter such as “r”. Avoid using a directory name such as ad, ads, or adserver, as these words might be filtered out by ad-blocking software. Adserver is also the name of a spyware virus.

Select r/var folder and change permissions from 755 to 777 (all read, write, execute) Similarly, change permissions of folders r/var/cache, r/var/plugins, r/var/templates, and r/www/images to 777.

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Revive Adserver Takes Over OpenX Source

The popular ad serving publisher software, OpenX Source, has been taken over by new developers who have renamed it Revive Adserver.

Revive adserver logo Revive Adserver Takes Over OpenX Source

Revive Adserver is ad serving software that enables online publishers to serve advertisements on their websites, using a single interface to manage their campaigns from different advertisers and ad networks, set rules to deliver campaigns or specific ads to targeted viewers, and to track and report campaign performance.

Former OpenX project leader Andrew Hill and OpenX senior developer Matteo Beccati head the new team to bring the software up to date and add new functionality.

OpenX Source was previously known as phpAds, OpenAds, and OpenX through version 2.8.11. OpenX Technologies stopped supporting the open source version and removed all information and help from their website.

OpenX issued a press release September 13, 2013 stating:

OpenX has committed the product to a respected team and passionate supporters of the open source movement and the technology. They look forward to continuing to provide free ad serving technology to the large community for which this product has proven valuable.

Revive Adserver has released version 3.0.0, which is an upgrade of OpenX Source. The new release includes bug fixes, security updates and new features.

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Video Ad Display Banners Grow With Video Consumption

Digital video views are rising dramatically – YouTube alone claims more than 1 billion unique visitors per month with 6 billion hours watched. That’s up 50% over last year. Of these billion, mobile makes up 25% of YouTube viewership, or more than 1 billion views a day.

Comscore data for July 2013 reveals Google Sites ranked top video content provider with 168 million views for the month, up 6% over June 2013.

Along with the increase in video consumption, US viewers saw nearly 20 billion video ads in July adding up to 7.4 billion minutes combined, and reaching 55% of the population. Of these ads, Hulu had the most frequently displayed ads of 69 per viewer and totaling 447 million minutes duration.

TV viewers have been watching ads with their programming for decades. Now with advances in mobile devices’ power, availability of fast Internet connections, and built-in browser technology,  content is being viewed less on traditional broadcast TV, and more on computers of all sizes and at movable locations.

Part of the data revealed 87% of US Internet audience viewed online video and averaged about 5 minutes duration, whereas the average online video ad was 24 seconds long.

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Video Editing and Production Tips

Here we continue our discussion on creating a 5-part video series for a simple video production campaign.

Last time I mentioned using Microsoft MovieMaker to import images and render to a video. The biggest issue with MovieMaker is choosing the output options for file format and resolution quality. Microsoft likes its proprietary WMV format for Media Player, and most video hosting sites accept it for uploading, but the compression locally on your PC and then file conversion at the host site can result in poor quality. Opinion is that WMV files are good for high motion and makes for smaller-sized files. But the program does not offer rendering to MPEG4 or flash format, which can be played on all computers and at a high quality.

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Managing Online Advertising, Video and Internet Marketing